I am a technology education major with a graphic design minor. Designing in one of my favorite things. I feel that you can reach anybody with a strong design.
Thursday, October 28, 2010
Tuesday, October 19, 2010
Symopsium
Symposium "What Pittsburg gave me was an appreciation for typography."
Lippincott Brandon Murphy first came in Pittsburg State on a track scholarship in 1985. He had dreams of being a professional athlete but got a degree in commercial graphics as a safety net in case he got injured. Brandon loved the community Pittsburg had and sometimes I feel that being from Pittsburg it will lead me to nothing. He said that "nowhere leads to somewhere". That’s good to hear people say because it’s easy to fall into a rut and feel lost. Brandon escaped Pittsburg and began working in Duplin and now he works for Lippincott. originally started as an industrial design firm. They developed the interior design of submarines for the U.S. government. Brandon worked with many people in this company and felt like he was a good problem solver. It was interesting to hear him talk about how this job is not always easy and that problem solving isn’t always about finding an answer but sometimes asking new questions. Today we become so reliant on technology that we it would be easy to forget about the basics. We have to remember the our basics
Lippincott Brandon Murphy first came in Pittsburg State on a track scholarship in 1985. He had dreams of being a professional athlete but got a degree in commercial graphics as a safety net in case he got injured. Brandon loved the community Pittsburg had and sometimes I feel that being from Pittsburg it will lead me to nothing. He said that "nowhere leads to somewhere". That’s good to hear people say because it’s easy to fall into a rut and feel lost. Brandon escaped Pittsburg and began working in Duplin and now he works for Lippincott. originally started as an industrial design firm. They developed the interior design of submarines for the U.S. government. Brandon worked with many people in this company and felt like he was a good problem solver. It was interesting to hear him talk about how this job is not always easy and that problem solving isn’t always about finding an answer but sometimes asking new questions. Today we become so reliant on technology that we it would be easy to forget about the basics. We have to remember the our basics
Newspaper Ad and Proposal
Target Audience
The target audience for my ad is a college student. They can range in age from 18-24. Most of the times these students don’t have much money to spend so I am promoting a company were they can sale their own artwork. The culture doesn’t matter but my ad is mostly for the artist and the art lover.
Call to Action
I want my audience to take their own artwork, whether it is CDs, photos, paintings and anything else, to the New Coat of Paint store to try to sale it. I also want the art enthusiast to come check out the local art and see if anything of interest is there.
Budget
I will create a 3 x 4 ad with a cost of $48 a piece. I will create a two ad series for under $100.
Production Schedule
Conception of idea, thumbs/roughs/specifications- October 14th Approval to client/organization- October 19th Edits and revisions- October 19th through October 21st Final approval, submit to Collegio for publication- October 26
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The target audience for my ad is a college student. They can range in age from 18-24. Most of the times these students don’t have much money to spend so I am promoting a company were they can sale their own artwork. The culture doesn’t matter but my ad is mostly for the artist and the art lover.
Call to Action
I want my audience to take their own artwork, whether it is CDs, photos, paintings and anything else, to the New Coat of Paint store to try to sale it. I also want the art enthusiast to come check out the local art and see if anything of interest is there.
Budget
I will create a 3 x 4 ad with a cost of $48 a piece. I will create a two ad series for under $100.
Production Schedule
Conception of idea, thumbs/roughs/specifications- October 14th Approval to client/organization- October 19th Edits and revisions- October 19th through October 21st Final approval, submit to Collegio for publication- October 26
GAP Logo
images from http://finance.yahoo.com/family-home/article/110957/gap-changes-logo-why?mod=family-kids_parents
Gap Logo
Gap decided to change their logo with their fan base not very happy about it. They first put the new logo on their website and the criticism began. Gap had a drop in sales by four percent and they felt that it would bust the sales if they had a new face. This was not the case. The cost of changing the logo did not outweigh the decrease in sales. It costs a large amount of money to reproduce material and change the entire face of a company. They took such a huge loss when they did this that they would’ve been better off to just invest in some updated ads. The logo looks cheap and in return customers may think that their products are. The lesson to be learned here is that the logo is the face of your company, changing that changes every aspect of what you do. Something as simple as a logo change can make you not even seem like the same company and maybe an entirely new one. The Gap logo is established and changing it means they have to reestablish themselves. The old logo looked like a designer brand the new logo looks cheap. They used a very basic Helvetica font with a blue box. It looked more like a bank logo or a business company logo not a clothing store. The only thing that tied the two logos together was the blue box. I don’t think that changing a logo will boost sales. Obviously they need to look at their products or ads rather than the logo. Reestablishing the name of a company is a hard task. People use to have a perception of what Gap use to be like and with the logo change they may have shifted. They needed a more modern update with clean lines and a trendy look. As I said before the new logo is
boring. They needed to phase it into use instead of jump right into it. They maybe could’ve done a survey fist to get the views of the public and try several different versions. Mt. Dew did a taste contest and had people submit ideas and then posted them to have a poll and see what the public wanted. Something like this may have been a better way to go about the logo change.
Business Analysis
Business Analysis
The business card that I redesigned was very well made. It used a blue and yellow color scheme with the letters in black. I liked how it had a strong line placed near the top center of the card running horizontal. It split it up very nicely and gave your eyes somewhere to travel. I feel that it was very effective. I had a nice large logo along the color bar and drew attention to it nicely. The company name was a good size and stood out but not to much. The person’s name was in a good location in the top right corner. It was away from the company name which was nice that it was not all clustered. I liked how the name of the person and the address and contact information was separate. Again, it felt very relaxed and not cluttered.
The business card that I redesigned was very well made. It used a blue and yellow color scheme with the letters in black. I liked how it had a strong line placed near the top center of the card running horizontal. It split it up very nicely and gave your eyes somewhere to travel. I feel that it was very effective. I had a nice large logo along the color bar and drew attention to it nicely. The company name was a good size and stood out but not to much. The person’s name was in a good location in the top right corner. It was away from the company name which was nice that it was not all clustered. I liked how the name of the person and the address and contact information was separate. Again, it felt very relaxed and not cluttered.
High School Notepad
GIT Note Pad
The first assignment that was given was to design a note pad that was geared towards high school aged students. It had to be designed in black and white only. The challenge was to reach the high school student. I chose to put words that describe their likes in the corners. These words included freedom, independence, shopaholic, athletic, texting and many others. I felt that it was a good way to reach a large variety of students. I put those words in a black corner piece that had a feeling of being ripped. I liked this because I remember being in high school and changing a lot of things. Nothing was perfect and I liked the imperfect edges that the torn edge had. I made the graphic and imaging technologies a little smaller so that the focus was more of the corners. It was in the same font as the corners to look uniformed. I had several ideas that I liked such as a sports team or shoes and hand bags but I decided on this because it felt modern and simple which I always like when I was their age. It reaches many audiences and I liked that.
The first assignment that was given was to design a note pad that was geared towards high school aged students. It had to be designed in black and white only. The challenge was to reach the high school student. I chose to put words that describe their likes in the corners. These words included freedom, independence, shopaholic, athletic, texting and many others. I felt that it was a good way to reach a large variety of students. I put those words in a black corner piece that had a feeling of being ripped. I liked this because I remember being in high school and changing a lot of things. Nothing was perfect and I liked the imperfect edges that the torn edge had. I made the graphic and imaging technologies a little smaller so that the focus was more of the corners. It was in the same font as the corners to look uniformed. I had several ideas that I liked such as a sports team or shoes and hand bags but I decided on this because it felt modern and simple which I always like when I was their age. It reaches many audiences and I liked that.
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