Target Audience
The target audience for my ad is a college student. They can range in age from 18-24. Most of the times these students don’t have much money to spend so I am promoting a company were they can sale their own artwork. The culture doesn’t matter but my ad is mostly for the artist and the art lover.
Call to Action
I want my audience to take their own artwork, whether it is CDs, photos, paintings and anything else, to the New Coat of Paint store to try to sale it. I also want the art enthusiast to come check out the local art and see if anything of interest is there.
Budget
I will create a 3 x 4 ad with a cost of $48 a piece. I will create a two ad series for under $100.
Production Schedule
Conception of idea, thumbs/roughs/specifications- October 14th Approval to client/organization- October 19th Edits and revisions- October 19th through October 21st Final approval, submit to Collegio for publication- October 26
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